The Service Project

Corporate Identity & Branding Guidelines

“I want to keep it minimal and hence stand out!” 

In an industry where strong stamps of approval are the key visuals to show credibility, Sonali Gogia the brain behind The Service Project was very clear with her brief – no colour, and show sophistication with the use of type and clean design. 

The main element used here is a tag / label, a commonly seen element within the service industry, paired with a soft serif font to bring about an authoritative yet approachable image. creates an encasing for the rest of the content. This was then carried on to the website, presentations and social media banners.

STATIONERY DESIGN

 

FONT SELECTION & TYPOGRAPHY

 

PRESENTATION & ONLINE VISUALS

 
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LOGO DESIGN & GUIDELINES

 

Posterama

Art Direction, Poster Design & Layout + Typography 

Under The Mango Tree

Social Media Artworks, Infographics, Gifting Page / Catalogue Design & Client Servicing 

Gouri's Goodies

Packaging Design, Website Design, Marketing Collaterals & Social Media Activities 

Velvett Homestays

Marketing Collaterals, Brand Voice, Social Media Activities & Client Servicing

McDonalds India

Art Direction, Copywriting, Campaigns, Client Servicing & Team Collaborations

The Service Project

Logo Design, Typography, Stationery & Corporate Identity and Brand Guidelines

Bombayography

Rebranding, Product Development, Photography,  Operations & Distribution

Jio

Spacial and Exhibit Design, Team Collaboration and Content Management 

Concern India

Brand Repositioning, Colour Palette, Typography & Campaign Development

Dasra

Report Layout & Design, Colour Palette + Typography & Font Treatments

Confusion Fashion

Rebranding, Brand Voice, Website Design & Development + Social Media Activities

Amtrak

Pre-shoot Planning and On-site Creative Assisting & Coordination 

KNS Capital

Book Set Design & Layout, Colour Palette, Typography + Print Production 

Vouch.me

 Logo Design, Typography & Branding Guidelines 

Get in touch.

Phone

+65 93954084

Skype

rjangla