The Service Project
Corporate Identity & Branding Guidelines
“I want to keep it minimal and hence stand out!”
In an industry where strong stamps of approval are the key visuals to show credibility, Sonali Gogia the brain behind The Service Project was very clear with her brief – no colour, and show sophistication with the use of type and clean design.
The main element used here is a tag / label, a commonly seen element within the service industry, paired with a soft serif font to bring about an authoritative yet approachable image. creates an encasing for the rest of the content. This was then carried on to the website, presentations and social media banners.
STATIONERY DESIGN
FONT SELECTION & TYPOGRAPHY
PRESENTATION & ONLINE VISUALS
LOGO DESIGN & GUIDELINES
Posterama
Art Direction, Poster Design & Layout + Typography
Under The Mango Tree
Social Media Artworks, Infographics, Gifting Page / Catalogue Design & Client Servicing
Gouri's Goodies
Packaging Design, Website Design, Marketing Collaterals & Social Media Activities
Velvett Homestays
Marketing Collaterals, Brand Voice, Social Media Activities & Client Servicing
McDonalds India
Art Direction, Copywriting, Campaigns, Client Servicing & Team Collaborations
The Service Project
Logo Design, Typography, Stationery & Corporate Identity and Brand Guidelines
Bombayography
Rebranding, Product Development, Photography, Operations & Distribution
Jio
Spacial and Exhibit Design, Team Collaboration and Content Management
Concern India
Brand Repositioning, Colour Palette, Typography & Campaign Development
Dasra
Report Layout & Design, Colour Palette + Typography & Font Treatments
Confusion Fashion
Rebranding, Brand Voice, Website Design & Development + Social Media Activities
Amtrak
Pre-shoot Planning and On-site Creative Assisting & Coordination
KNS Capital
Book Set Design & Layout, Colour Palette, Typography + Print Production
Vouch.me
Logo Design, Typography & Branding Guidelines